Accounting for Marketing: Marketing Performance Through Financial Results

Levent Kosan
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Levent Kosan: Mersin University, Faculty of Tourism, Ciftlikkoy, 33343, Mersin, Turkey

International Review of Management and Marketing, 2014, vol. 4, issue 4, 276-283

Abstract: Accounting, especially strategic management accounting, provides significant contributions to companies for decisions in environments of intense competition. Accounting, which has positive effects of company strategy development and management, has become a required facet of marketing, another area that has gained significance. The aim of this study is to assess the contributions of accounting to marketing performance management and other areas related to marketing development and to evaluate the relationship and synergies between marketing and accounting with comparative examples.

Keywords: strategic managerial accounting; performance measurement; marketing accounting (search for similar items in EconPapers)
JEL-codes: M31 M41 (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:eco:journ3:2014-04-03

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