The Social Environment and Business Communication in English: A Small-Scale Research on Front-Line Staff Performance in Russia, Spain and France

Maria Rubtsova, Elena Kapustkina, Ruben Karapetyan, Ivan Kovalev and Sergey Rasskazov
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Maria Rubtsova: Department of Social Management and Planning, Faculty of Sociology, Saint Petersburg State University, Russian Federation,
Elena Kapustkina: Department of Economic Sociology, Faculty of Sociology, Saint Petersburg State University, Russian Federation,
Ruben Karapetyan: Department of Economic Sociology, Faculty of Sociology, Saint Petersburg State University, Russian Federation
Ivan Kovalev: Department of Social Analysis and Mathematical Methods, Faculty of Sociology, Saint Petersburg State University, Russian Federation,
Sergey Rasskazov: Department of Social Management and Planning, Faculty of Sociology, Saint Petersburg State University, Russian Federation.

International Review of Management and Marketing, 2015, vol. 5, issue 4, 253-258

Abstract: The performance measuring of the English everyday use of the front-line personnel remains an important topic of theoretical and practical study. Using a method of participant observation, the authors compared the St. Petersburg business environment with two cities in Spain (Madrid, Girona) and one in France (Perpignan). The observers carried out 64 visits in four cities. The sampling method is a convenience sample. The research in Spain and France was carried out in March-April, June-August 2014 and in Russia in June-July 2015. The observers checked how the front-line staff performed business communication in English. The authors draw conclusion that St. Petersburg demonstrates the worst results in the front-line interaction in English.

Keywords: Front-Line Staff Performance; Business Communication in English; Assessment (search for similar items in EconPapers)
JEL-codes: M12 M14 M53 (search for similar items in EconPapers)
Date: 2015
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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