Towards a Better Understanding of Foreign Workers’ Satisfaction with Cooperative Health Insurance: The Role of Service Characteristics, Financing, Choice of Plan and Customer Knowledge

Mubarak Aldosari, Yusnidah Ibrahim, Norlida Binti Abdul Manab, Ebrahim Mohammed Al-Matari, Ebrahim Mohammed Al-Matari and Eqab Aiyadh Alotaibi
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Mubarak Aldosari: School of Economics, Finance & Banking Universiti Utara Malaysia, 06010 UUM Sintok, Kedah Darul Aman, Malaysia
Yusnidah Ibrahim: School of Economics, Finance & Banking Universiti Utara Malaysia, 06010 UUM Sintok, Kedah Darul Aman, Malaysia
Norlida Binti Abdul Manab: School of Economics, Finance & Banking Universiti Utara Malaysia, 06010 UUM Sintok, Kedah Darul Aman, Malaysia
Ebrahim Mohammed Al-Matari: School of Accountancy, College of Business, Universiti Utara Malaysia, Malaysia
Ebrahim Mohammed Al-Matari: Amran University, Yemen
Eqab Aiyadh Alotaibi: Jeddah Health Directrate, Ministry of Health, Saudi Arabia

International Review of Management and Marketing, 2016, vol. 6, issue 2, 270-276

Abstract: This study explored the relationships among several antecedent factors, namely service characteristics, financing and choice of plan and foreign workers’ satisfaction (FWS) with cooperative health insurance (CHI). The study also hypothesized that customer knowledge situation would moderate the relationships among these antecedent factors and FWS with CHI. Drawing from a sample of 384 expatriates in Saudi Arabia, we found that service characteristics were positively related to FWS with CHI. We also found evidence regarding the relationship between CHI financing and FWS with CHI. Similarly, CHI choice of plan was found to be a significant predictor of FWS with CHI. Importantly, we predicted that perceived antecedent factors would each interact with customer knowledge in explaining FWS with CHI, such that this relationship would be stronger when customer knowledge situation is high and weaker when customer knowledge situation is low. Accordingly, the results generally supported our predictions

Keywords: Service Characteristics; Cooperative Health Insurance Financing; Cooperative Health Insurance Choice of Plan; Customer Knowledge; Customer Satisfaction (search for similar items in EconPapers)
JEL-codes: G2 J28 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:eco:journ3:2016-02-14

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