Relationship between Innovation Climate, Market Orientation and Corporate Entrepreneurship

Nazar Omer Abdallah Ahmed
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Nazar Omer Abdallah Ahmed: Department of Business Administration, College of Science and Humanities, Prince Sattam Bin Abdulaziz University, Kingdom of Saudi Arabia

International Review of Management and Marketing, 2016, vol. 6, issue 3, 476-480

Abstract: A great deal of the literature on corporate entrepreneurship (CE) assumes that it is important and desirable to foster corporate entrepreneurial thinking and behavior in organizations. While much has been written about the need for established firms to become entrepreneurial, not much progress has been made to determine exactly how entrepreneurship can be accomplished and sustained in these organizations. The purpose of this study is to investigate the relationship between market orientation (MO), innovation climate (IC) and CE. Self-administrated questionnaires were used for data collection from the population representatives by means of convenience sampling. 165 questionnaires were received back out of 200. Regression analysis were used to analyze the relationship between the variable of study. Results showed a positive relationship between MO, IC and intrapreneurship

Keywords: Innovation Climate; Market Orientation; Corporate Entrepreneurship; Entrepreneurship (search for similar items in EconPapers)
JEL-codes: L2 L26 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:eco:journ3:2016-03-10

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