Gender Differences in Interest in Using Electronic Money: An Application of Theory Planned Behavior

Naili Farida, Elia Ardyan and Nuryakin
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Naili Farida: Faculty of Social and Political Sciences, Business Administration, Diponegoro University, Semarang, Indonesia,
Elia Ardyan: Management Undergraduate Study Program, Sekolah Tinggi Ilmu Ekonomi Surakarta, Surakarta, Indonesia,
Nuryakin: Master of Management Department, Universitas Muhammadiyah Yogyakarta, Indonesia.

International Review of Management and Marketing, 2016, vol. 6, issue 4, 898-903

Abstract: The objective of this research is to develop a behavior model with theory of planned behavior in order to give effect to the customer in the transaction payment with the use of electronic money and gender differences in the transaction payment with the use of electronic money. The analysis in this research used the analysis of structural equation modeling. Amos version 20 was used in data processing. The findings of this research show the differences between male and female respondents. The findings show that: (1) Attitudes positively and significantly affect the interest in the use of electronic money (for male and female respondents), (2) for male, subjective norms have a positive and significant effect on the interest in using electronic money; for female, subjective norms have a positive but not significant effect on the interest in using electronic money, and (3) perceived control behavior has not been able to significantly increase the interest in using electronic money (particularly for male respondents).

Keywords: Theory of Planned Behavior; Electronic Money; Gender; Syariah Bank (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:eco:journ3:2016-04-32

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