Science of Semiology: Apply to an Event

Melahat Arýklý and Güven Arýklý
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Melahat Arýklý: PhD Student, Department of Communication and Media Management, Faculty of Communication, Girne American University, Kyrenia, Northern Cyprus,
Güven Arýklý: Department of Journalism and Broadcasting, Faculty of Communication, Girne American University, Kyrenia, Northern Cyprus.

International Review of Management and Marketing, 2016, vol. 6, issue 4, 1074-1079

Abstract: Communication materials have initial role in mass communication. Semiology is part of communication and also effective in marketing for traditional worth, it is like compass which give a direction to society in the world. The importance of semiotics and to analyze Eurovision Song Contest, one of the most important musical event of present societies using semiotic method in that study. The objective of the study is to show how important is semiotics, as a part of communicational process.

Keywords: Semiotic; Culture; Message (search for similar items in EconPapers)
JEL-codes: D83 M3 (search for similar items in EconPapers)
Date: 2016
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