Event: Strategies of Tourism Development in Primorsky Krai (Russia)

Natalya Stepanovna Martyshenko and Angelina Georgievna Kim
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Natalya Stepanovna Martyshenko: Vladivostok State University of Economy and Service, Gogol 41 Street, Vladivostok 690014, Russia,
Angelina Georgievna Kim: Far Eastern Federal University, Vladivostok v. Ayaks 690091, Russkii Island, Russia

International Review of Management and Marketing, 2017, vol. 7, issue 1, 59-65

Abstract: Primorsky Krai with its rich natural tourism potential hasn’t yet found its place in the international market, so event-marketing can help to solve this problem. The impact of mass events may occur as an indirect and direct inclusion in the program of the tour. In this work there are examples of public events in the Primorsky region, which have a significant international impact and, moreover, tend to grow in popularity among tourists. The largest international exercise, which had opened a new page in the development of the Russian Far East was the APEC Summit, which was held in Vladivostok in September 2012.

Keywords: Event-strategy; The International Tourist Market; Festival (search for similar items in EconPapers)
JEL-codes: L83 Z32 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:eco:journ3:2017-01-08

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