Development of Marketing Tools in Tourism as a Factor for Cooperation Enhancing between the Primorye Territory and the Republic of Korea

Svetlana Y. Gataullina, Alexander B. Kosolapov and Natalia V. Shishkareva
Additional contact information
Svetlana Y. Gataullina: Far Eastern Federal University, Vladivostok, Russian Federation
Alexander B. Kosolapov: Far Eastern Federal University, Vladivostok, Russian Federation,
Natalia V. Shishkareva: Far Eastern Federal University, Vladivostok, Russian Federation

International Review of Management and Marketing, 2017, vol. 7, issue 1, 103-106

Abstract: Tourism is a dynamically developing sector of the world economy which provides strong support to the foreign economic cooperation extension between different countries. Tourism development in the Primorye Territory is one of the strategic priorities of the regional policy. It is considered as a factor for accelerating the region integration into the Asian-Pacific economic cooperation. One of the most dynamically developing tourism functions in the Primorye Territory is the cooperation with the Republic of Korea (RK). The analysis of the tourist traffic between the Russian Federation and the RK as well as factors effecting on the tourist’s exchanges showed the necessity to improve marketing tools in the international tourism. The need to improve the tourism state regulations has been justified. Arranging of the regional tourism marketing as one of the significant factors determining the tourism activity effectiveness has been recommended

Keywords: Foreign Economic Cooperation; Marketing; Tourism; Primorye Territory; Republic of Korea (search for similar items in EconPapers)
JEL-codes: F5 L9 Z3 (search for similar items in EconPapers)
Date: 2017
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.econjournals.com/index.php/irmm/article/download/3247/pdf (application/pdf)
http://www.econjournals.com/index.php/irmm/article/view/3247/pdf (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eco:journ3:2017-01-13

Access Statistics for this article

International Review of Management and Marketing is currently edited by Ilhan Ozturk

More articles in International Review of Management and Marketing from Econjournals
Bibliographic data for series maintained by Ilhan Ozturk ().