The Influence of Individual Characteristics towards the Use of Social Media as a Learning Tool: An Empirical Analysis

Murad Ali, Raja Ahmad Iskandar Bin Raja Yaacob and Mohd Nuri-Al-Amin B. Endut
Additional contact information
Murad Ali: Department of Management & Humanities, Universiti Teknologi Petronas Bandar Seri Iskandar, Tronoh 31750, Perak, Malaysia
Raja Ahmad Iskandar Bin Raja Yaacob: Department of Management & Humanities, Universiti Teknologi Petronas Bandar Seri Iskandar, Tronoh 31750, Perak, Malaysia
Mohd Nuri-Al-Amin B. Endut: Department of Management & Humanities, Universiti Teknologi Petronas Bandar Seri Iskandar, Tronoh 31750, Perak, Malaysia.

International Review of Management and Marketing, 2017, vol. 7, issue 1, 251-256

Abstract: The advent of social media (SM) has significantly changed the entire landscape of information accessing and sharing which is more horizontal, single tired and with multilateral manner. This platform empowered every individual to create, access interact, and share their information online. This fastgrowing use of these applications in a short period of time is because of youth and students and can facilitate them in different types of communication and learning. However, students considered these applications as a source of entertainment and use it substantially for their social interaction. This attitude of Young’s and students has turned these facilities into a source of distraction, which diverts their attention from their effective learning. The prior research has formally declared that SM have the potential to improve student learning and academic activities, even though, less effort has been made to know the student’s perception of these applications for learning purposes. The current study has been carried out with the objective to inquired student’s psychological characteristics in respect to the acceptance of these applications for learning purposes. Data for this current research was collected from top five research universities Malaysia. Applying big five framework of McCrae and Costa (1987) as a theoretical approach, our finding shows that student’s psychological characteristics are positively and significantly affect their use of SM application for learning and academic purposes. Furthermore, future directions are also suggested

Keywords: Individual Characteristics; Personality; Social Media; Social Learning; Information Sharing (search for similar items in EconPapers)
JEL-codes: D83 (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.econjournals.com/index.php/irmm/article/download/3014/pdf (application/pdf)
http://www.econjournals.com/index.php/irmm/article/view/3014/pdf (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eco:journ3:2017-01-34

Access Statistics for this article

International Review of Management and Marketing is currently edited by Ilhan Ozturk

More articles in International Review of Management and Marketing from Econjournals
Bibliographic data for series maintained by Ilhan Ozturk ().