Assessment of Retail Practices for Providing Enhanced Value Added Services and Improved Customer Satisfaction Using Lean Manufacturing Approach

Mwafak Shakoor, Mohamed Qureshi, Wisam Abu Jadayil and Nasser Jaber
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Mwafak Shakoor: Department of Mechanical and Industrial Engineering, American University of Ras Al Khaimah, Ras Al Khaimah, UAE,
Mohamed Qureshi: Department of Industrial Engineering, King Khalid University, Abha, Saudi Arabia,
Wisam Abu Jadayil: Department of Mechanical and Industrial Engineering, American University of Ras Al Khaimah, Ras Al Khaimah, UAE,
Nasser Jaber: Department of Mechanical and Industrial Engineering, American University of Ras Al Khaimah, Ras Al Khaimah, UAE.

International Review of Management and Marketing, 2017, vol. 7, issue 2, 360-366

Abstract: The purpose of this study is to apply lean manufacturing principles in retailing services for enabling retail managers to understand takt time and value added services (VASs) in order to achieve benchmarked retail efficiency. In-depth literature review on lean manufacturing research has been gauged and three potential retailers practicing VASs have been identified for conducting the present case study. In situ, primary data have been captured and processed for necessary calculation. The notion of takt time has been introduced in retailing and a new concept of relative efficiency has also been developed to accomplish increased efficiency with more VASs. In order to provide more VASs, retail managers have to be lean thinking oriented. The results obtained in the three retailers are good enough to implement lean tools and enhance day to day efficiency at the outlets. Therefore; various improvement proposals have been identified along with managerial implications

Keywords: Lean Manufacturing; Lean Principles; Relative Efficiency; Retail Stores; Takt Time; Value Added Services (search for similar items in EconPapers)
JEL-codes: L81 M11 (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (1)

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