The Influence of Real-time Marketing Campaigns of Retailers on Consumer Purchase Behavior

Safura M. Kallier
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Safura M. Kallier: Department of Marketing and Retail Management, University of South Africa, P.O Box 329, Pretoria, South Africa.

International Review of Management and Marketing, 2017, vol. 7, issue 3, 126-133

Abstract: Department of Marketing and Retail Management, University of South Africa, P.O Box 329, Pretoria, South Africa.

Keywords: Real-time Marketing; Consumer Behavior; Retailers; Technology (search for similar items in EconPapers)
JEL-codes: M30 M31 (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (2)

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