Integration Strategies and Competitive Advantage in Manufacturing Sector: Evidence from Ogun State, Nigeria

Okafor Linus Izediuno, Ifekwem Nkiruka Eugenia, Bello Bashiru Akande, Ajayi Mobolanle Adunola, Omotola Bamigbaiye-Elatuyi, Adebiyi Omolola Oladunke, Modibbo Usman Aliyu and Nnoli Ikenna Theodore
Additional contact information
Okafor Linus Izediuno: Department of Business Administration, Bells University of Technology, Ota, Nigeria
Ifekwem Nkiruka Eugenia: Department of Business Administration, Bells University of Technology, Ota, Nigeria
Bello Bashiru Akande: Department of Business Administration, Bells University of Technology, Ota, Nigeria
Ajayi Mobolanle Adunola: Department of Business Administration, Bells University of Technology, Ota, Nigeria
Omotola Bamigbaiye-Elatuyi: University of Lagos, Nigeria
Adebiyi Omolola Oladunke: Department of Business Administration, Bells University of Technology, Ota, Nigeria
Modibbo Usman Aliyu: Department of Business Administration, Bells University of Technology, Ota, Nigeria
Nnoli Ikenna Theodore: Department of Economics, Accounting and Finance, Bells University of Technology, Ota, Nigeria

International Review of Management and Marketing, 2024, vol. 14, issue 4, 103-112

Abstract: The study examined the joint impact of vertical and horizontal strategies on competitive advantage. Data were collected from primary sources using a questionnaire Survey, administered to employees of ten manufacturing firms in Ogun state. A total of three hundred and eighty-four (384) copies of the questionnaire were distributed to the selected respondents as arrived at using the Taro Ya-mane formula. The hypotheses of the study were tested using the Pearson correlation coefficient and multiple regression analysis in other to determine whether to accept or reject the null hypotheses (H0). The results of the Pearson correlation coefficient rejected the null hypotheses (Null hypotheses 1 and 2) and accepted the alternative hypotheses 1 and 2. The final hypothesis was tested using multiple regression analysis. The result showed that both vertical integration strategies and horizontal integration strategy with coefficients of 0.556 and 0.843 had a positive and significant impact on competitive advantage. From the findings of the study, the study recommended that collaboration between companies in the same industry can lead to improved vertical integration and increased competitive advantage. The government should therefore encourage such collaboration through the creation of industry associations or other forums where companies can share knowledge and best practices.

Keywords: Competitive Advantage; Horizontal Integration; Integration Strategy; Vertical Integration (search for similar items in EconPapers)
JEL-codes: D22 L1 M1 (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.econjournals.com/index.php/irmm/article/download/16205/8021 (application/pdf)
https://www.econjournals.com/index.php/irmm/article/view/16205 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eco:journ3:2024-04-11

Access Statistics for this article

International Review of Management and Marketing is currently edited by Ilhan Ozturk

More articles in International Review of Management and Marketing from Econjournals
Bibliographic data for series maintained by Ilhan Ozturk ().