Exploring the Green Energy: Factors Influencing Battery Electric Vehicles Adoption in Madhya Pradesh Region

Parul Asati, Sandeep Raghuwanshi, Anil Vashisht, Deepa Muley and Vikas Kumar Khare
Additional contact information
Parul Asati: Amity University, Madhya Pradesh, India
Sandeep Raghuwanshi: Amity University, Madhya Pradesh, India
Anil Vashisht: Amity Business School, Amity University Madhya Pradesh, India
Deepa Muley: Orchids The International School, Mangalia, Indore, India
Vikas Kumar Khare: Amity University, Madhya Pradesh, India

International Review of Management and Marketing, 2024, vol. 14, issue 5, 151-157

Abstract: Electric vehicles (EVs) are quickly becoming a viable alternative to vehicles powered by fossil fuels such as gasoline, diesel, and compressed natural gas (CNG), which has prompted customers to think about these vehicles as a means to alleviate the increasing environmental problems brought about by fuel depletion and greenhouse gas (GHG) emissions. The point of this article is to explore potential elements that effect consumers' intentions to adopt electric vehicles. To accomplish this, the author conducted in-depth interviews with a wide range of stakeholders, including suppliers, academics and consultants, BEV owners, prospective consumers, and government officials. A study is carried out in Madhya Pradesh with the aim of determining the elements that influence the decision to purchase electric automobiles. An innovation diffusion theory–based questionnaire was developed to elucidate both the consumer’s perspective and the factors impacting the widespread adoption of electric vehicles. Before purchasing an electric vehicle, consumers should weigh the advantages and disadvantages listed via multiple response analysis. The study's findings will shed light on customer preferences, which in turn will assist policymakers in India in developing policies that encourage the purchase and usage of electric vehicles.

Keywords: Electric Vehicle Adoption; Sustainability; Green Energy; Purchase Intention (search for similar items in EconPapers)
JEL-codes: D12 L62 M31 O33 Q42 Q53 R41 (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://www.econjournals.com/index.php/irmm/article/download/16653/8182 (application/pdf)
https://www.econjournals.com/index.php/irmm/article/view/16653 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eco:journ3:2024-05-16

Access Statistics for this article

International Review of Management and Marketing is currently edited by Ilhan Ozturk

More articles in International Review of Management and Marketing from Econjournals
Bibliographic data for series maintained by Ilhan Ozturk ().