Moderating role of Digital Consumer Protection in Impacting the Intention to Use Digital Financial Services

Pushpkiran Singh, Tejas Dave and Ashish B. Joshi
Additional contact information
Pushpkiran Singh: Pandit Deendayal Energy University, Gandhinagar, Gujarat, India,
Tejas Dave: Pandit Deendayal Energy University, Gandhinagar, Gujarat, India,
Ashish B. Joshi: VGES Campus Chandkheda, Ahmedabad, Gujarat, India.

International Review of Management and Marketing, 2024, vol. 14, issue 5, 222-234

Abstract: Digital finance has the potential to increase financial services accessibility and financial inclusion of the people in need. Digital Financial Services encompass a range of financial services that are accessible and utilized via digital platforms, including lending, payments, insurance, and eventually personal finance management. In addition to more contemporary financial solutions like digital lending platforms, crowdfunding platforms, peer-to-peer (P2P) lending, digital payments, e-commerce, mobile wallets, and app-based lending, digital financial services also include more traditional financial solutions like credit and debit cards, and point of sale (PoS) systems. The moderating role of digital consumer protection in impacting the association between the five variables usability of services, facilitating conditions of the consumers, usage experience, trust and technology self-efficacy of the customers and the consumers’ intention to use digital financial services has been investigated in this research. Data has been collected from 528 people of Gujarat, India, belonging to the middle- and higher-income groups through random sampling technique. A structured equation modelling approach has been adapted and the test of the model developed makes it clear that digital consumer protection moderates the relationship between technology self-efficacy of consumers and their intention to use digital financial services. Similarly, it also moderates the relationship between the usability of financial services and intention to use digital financial services. However, it does not moderate relationship between facilitating conditions, usage experience, trust and consumers’ intention to use digital financial services.

Keywords: Digital Consumer Protection; Usability; Usage experience; Trust; Digital Financial Inclusion (search for similar items in EconPapers)
JEL-codes: D14 D18 G28 O33 (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.econjournals.com/index.php/irmm/article/download/16842/8225 (application/pdf)
https://www.econjournals.com/index.php/irmm/article/view/16842 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eco:journ3:2024-05-23

Access Statistics for this article

International Review of Management and Marketing is currently edited by Ilhan Ozturk

More articles in International Review of Management and Marketing from Econjournals
Bibliographic data for series maintained by Ilhan Ozturk ().