The Impact of E-marketing on the Financial Performance of Jordanian Islamic banks

Mahmoud Al-Rdaydeh (), Omar Saleh Alhawatmeh (), Khalid Faris Alomari () and Mamoun M. A. Alqudah ()
Additional contact information
Mahmoud Al-Rdaydeh: College of Business, Ajloun National University, Ajloun, Jordan,
Omar Saleh Alhawatmeh: Faculty of Administrative and Financial Sciences, University of Petra, Amman, Jordan.
Khalid Faris Alomari: College of Business, Ajloun National University, Ajloun, Jordan,
Mamoun M. A. Alqudah: College of Business, Ajloun National University, Ajloun, Jordan,

International Review of Management and Marketing, 2025, vol. 15, issue 6, 375-382

Abstract: This study analyzes the influence of E-marketing alongside traditional bank-specific and macroeconomic factors on the performance of Islamic banks in Jordan. The study sample comprised three fully operational Islamic banks out of four in Jordan, selected based on data availability for the period from 2015 to 2024. Data were collected from the ASE data stream and the World Bank database. The research employed two widely recognized performance metrics, return on assets (ROA) and market share (MKS), as dependent variables. The research utilizes the E-marketing index (EMI) as an independent variable. Panel data analysis was employed to achieve the study objective. The findings of this investigation show that e-marketing improves Islamic bank performance in Jordan. The statistical analysis found that Jordanian Islamic banks implementing successful e-marketing tactics increased profitability, presence in the market, and interaction with customers. This underlines how digitization improves productivity, satisfaction with customers, and profitability. The study provides valuable insights for policymakers, regulators, and stakeholders aimed at improving the performance of Islamic banks in Jordan.

Keywords: E-Marketing; Performance; Islamic Banks; Panel Data; Jordan (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://econjournals.com/index.php/irmm/article/download/21189/9420 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eco:journ3:v:15:y:2025:i:6:id:21189

Ordering information: This journal article can be ordered from
https://econjournals.com/index.php/irmm

DOI: 10.32479/irmm.21189

Access Statistics for this article

More articles in International Review of Management and Marketing from International Review of Management and Marketing
Bibliographic data for series maintained by Mishra Saad ().