THE IMPACT OF POPULAR CULTURE ON FOOD-RELATED BEHAVIOR

Aydan Bekar, Nisan Yozukmaz and Çisem Karakulak
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Aydan Bekar: Mugla Sitki Kocman University, Mugla, Turkey
Nisan Yozukmaz: Pamukkale University, Denizli, Turkey
Çisem Karakulak: Mugla Sitki Kocman University, Mugla, Turkey

Social Sciences and Education Research Review, 2021, vol. 8, issue 2, 54-75

Abstract: Food and beverages are among the most important components of culture and thus, popular culture. It is important to learn about how popular culture affect people's behavior by all terms. This study aims to determine the impact of popular culture on food and beverage consumption and whether there is a difference in consumption behavior in terms of demographic variables. For this aim, a quantitative approach is adopted in this study. According to the results, it is found out that popular food and beverages are mostly preferred by young and single students with a middle or low income. In parallel with this result, it is observed that the most important aspect in preferring popular foods is their being more saturating. The main reasons of consumption are affordability and features related to the product. Female and/or single participants are more affected by popular culture then male and/or married participants in their food consumption behavior.

Keywords: Popular culture; food-related behavior; fast food; food and beverage consumption; food purchase behavior (search for similar items in EconPapers)
JEL-codes: Z0 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:edt:jsserr:v:8:y:2021:i:2:p:54-75

DOI: 10.5281/zenodo.5789887

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