Reducing householders’ grocery carbon emissions: Carbon literacy and carbon label preferences

Anne Sharp and Meagan Wheeler

Australasian marketing journal, 2013, vol. 21, issue 4, 240-249

Abstract: Government and industry are increasingly calling upon households to lower their carbon emissions through improved consumption choices. Grocery products, because of their high volume, are a significant contributor to emissions and have become a focus for behaviour change efforts. Yet the assumption that the consumer knows, cares and can comprehend the information they are given in a carbon label is yet to be empirically established as consumer carbon literacy and perceptions of carbon label designs are not yet well researched.

Keywords: Carbon labelling; Carbon knowledge; Traffic light labelling; Green marketing; On pack labels; Sustainability (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (17)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:aumajo:v:21:y:2013:i:4:p:240-249

DOI: 10.1016/j.ausmj.2013.08.004

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