 Stigmatized labour: An overlooked service worker’s stressLiliana L. Bove and Simon J. Pervan Australasian marketing journal, 2013, vol. 21, issue 4, 259-263 Abstract: Service workers like social workers are valuable to society (LeCroy and Stinson, 2004), even noble and heroic (Ashforth et al., 2007), yet, perversely, they are often socially stigmatized, seen as “dirty” by their communities because they deal with “tainted” people (Ashforth and Kreiner, 1999). Other service workers also suffer stigmatization because their role is associated with effluent (e.g., refuse collector), they have a servile relationship with others (e.g., housekeeper), or adopt tasks that are perceived as amoral (e.g., pawnbroker) or intrusive (e.g., telemarketer). We propose that feelings of stigma lead to poor well-being and present a conceptual model which introduces the concept of “stigmatized labour” as a type of role stress. We postulate that excessive stigmatized labour (the cognitive and behavioural practices adopted by service workers to protect themselves from feelings of stigma) leads to burnout as service workers’ limited resources are exhausted to deal with the stress (Hobfoll, 2001). Keywords: Dirty work; Taint; Stigmatized labour; Service workers; Identity (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:aumajo:v:21:y:2013:i:4:p:259-263 DOI: 10.1016/j.ausmj.2013.08.006 Access Statistics for this article Australasian marketing journal is currently edited by Roger Marshall More articles in Australasian marketing journal from Elsevier |
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