Contextualizing value propositions: Examining how consumers experience value propositions in their practices

Heli Holttinen

Australasian marketing journal, 2014, vol. 22, issue 2, 103-110

Abstract: 将价值主张情景化：

Keywords: Value proposition; Value creation; Cultural discourse; Practice; Service-dominant logic; Consumer culture theory (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (6)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:aumajo:v:22:y:2014:i:2:p:103-110

DOI: 10.1016/j.ausmj.2013.10.001

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