From dataset to qualitative comparative analysis (QCA)—Challenges and tricky points: A research note on contrarian case analysis and data calibration

Ivan Russo and Ilenia Confente

Australasian marketing journal, 2019, vol. 27, issue 2, 129-135

Abstract: This research note provides technical aspects of qualitative comparative analysis (QCA) for scholars seeking to better understanding the potentiality of the method. The note answers a few frequently asked questions about contrarian case analysis and data calibration and show how to implement these two relevant steps technically and appropriately. This study provides useful details and technical explanations on why and how to turn case data by using contrarian case analysis and how to calibrate data into fuzzy sets.

Keywords: Customer loyalty; Contrarian analysis; Data calibration; Fuzzy set; Qualitative comparative analysis (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:aumajo:v:27:y:2019:i:2:p:129-135

DOI: 10.1016/j.ausmj.2018.11.001

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