 Crowdsourcing: A new way of employing non-employees?Robert C. Ford, Brendan Richard and Michael P. Ciuchta Business Horizons, 2015, vol. 58, issue 4, 377-388 Abstract: Interest in and enthusiasm for crowdsourcing is growing tremendously. But should organizations contemplating the use of crowdsourcing view it as simply another means of outsourcing to non-employees, or as something unique that has special requirements for success? This article addresses that issue. After reviewing the various ways organizations employ non-employees to overcome human resource limitations, we suggest areas in which they are similar and areas in which they are different. We then focus on crowdsourcing as a novel source of external labor. Presenting key questions that every organization considering the use of crowdsourcing must address, we offer specific recommendations for those organizations that choose to employ a crowd to meet their needs. These recommendations are based on an extensive review of both the research literature and the practitioner literature, and include additional insights gleaned from transcripts of sales calls with prospective customers conducted by a large crowdsourcing intermediary. Keywords: Crowdsourcing; Outsourcing; Innovation; Managerial challenges; Human resource management; Problem solving; Labor pool (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:bushor:v:58:y:2015:i:4:p:377-388 DOI: 10.1016/j.bushor.2015.03.003 Access Statistics for this article Business Horizons is currently edited by C. M. Dalton More articles in Business Horizons from Elsevier |
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