Internet of Things: Convenience vs. privacy and secrecy

Bruce D. Weinberg, George R. Milne, Yana G. Andonova and Fatima M. Hajjat

Business Horizons, 2015, vol. 58, issue 6, 615-624

Abstract: In this article we introduce the Internet of Things to the broad managerial community and explore one of its central tensions: convenience vs. privacy and secrecy. We clarify the ways in which IoT differs from Web 2.0 and then highlight opportunities, challenges, and managerial guidance. In addition, we explore the prominent issue of privacy and secrecy. Due to substantial increases in amounts of consumer-related data and their accessibility as well as potential tradeoffs in benefits associated with IoT and in properties of humanness associated with the consumer experience, the managerial issue of privacy is elevated to a level never before realized—perhaps on par with, or worthy of inclusion as an element of, the classic marketing mix.

Keywords: Internet of Things; Machine to machine; Web 2.0. privacy; Humanness; Human experience (search for similar items in EconPapers)
Date: 2015
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (17)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0007681315000865
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:bushor:v:58:y:2015:i:6:p:615-624

DOI: 10.1016/j.bushor.2015.06.005

Access Statistics for this article

Business Horizons is currently edited by C. M. Dalton

More articles in Business Horizons from Elsevier
Bibliographic data for series maintained by Catherine Liu ().