Managing innovation dilemmas: The cube solution

Christiane Prange and Bodo B. Schlegelmilch

Business Horizons, 2018, vol. 61, issue 2, 309-322

Abstract: Innovation has become a universal feature of corporate life. Almost no company can survive without innovation. However, when it comes to developing innovation strategies, managers often are left alone to decide which innovation types to pursue, how to balance them in an overall portfolio, how to allocate resources, and how to implement them. In short, managers face a variety of innovation dilemmas. One of the most pertinent problems is how to distinguish innovation types in a meaningful way. In this article, we introduce the innovation cube, a tool that helps position innovation types in a managerially meaningful way. Once managers know how to relate and compare their innovation types to those of other companies, the cube helps them to better formulate their innovation strategy.

Keywords: Innovation classification; Innovation types; Innovation cube; Innovator’s dilemmas; Innovation management (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:bushor:v:61:y:2018:i:2:p:309-322

DOI: 10.1016/j.bushor.2017.11.014

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