Models for purchase frequency

Saralees Nadarajah and Samuel Kotz

European Journal of Operational Research, 2009, vol. 192, issue 3, 1014-1026

Abstract: Purchase frequency modeling began with the pioneering work of Ehrenberg [Ehrenberg, A.S.C., 1959. The pattern of consumer purchases. Applied Statistics 8, 26-41]. This note provides an extension of this work. A collection of some seventeen flexible distributions is discussed for purchase frequency modeling. The corresponding estimation procedures are derived by the method of moments and the method of maximum likelihood. An application is illustrated to a consumer purchasing data used by Ehrenberg.

Keywords: Maximum; likelihood; Method; of; moments; Mixture; model; Purchase; frequency; modeling (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ejores:v:192:y:2009:i:3:p:1014-1026

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