Prize decoys at work — New experimental evidence for asymmetric dominance effects in choices on prizes in competitions

Holger Müller, Victor Schliwa and Sebastian Lehmann

International Journal of Research in Marketing, 2014, vol. 31, issue 4, 457-460

Abstract: In a controlled domain replication of the well-established prize decoy experiment, we provide new evidence for the recently disputed robustness of asymmetric dominance effects (ADEs). Specifically, using real choices between – according to pretests – meaningful options that trigger tradeoff considerations, we find an ADE sized 16% which remains robust across demographic groups. Therefore, our findings indicate that the failures to replicate the ADE in previous studies might be due to variations in the experimental choice setting.

Date: 2014
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Citations: View citations in EconPapers (6)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ijrema:v:31:y:2014:i:4:p:457-460

DOI: 10.1016/j.ijresmar.2014.09.003

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