Retailing and retailing research in the age of big data analytics

Marnik G. Dekimpe

International Journal of Research in Marketing, 2020, vol. 37, issue 1, 3-14

Abstract: As a research domain, the retail sector has always had many appealing features, such as its size, its multi-faceted and dynamic nature, the possibility for researchers to exploit their own domain knowledge, and an extensive coverage by business analysts. In addition, the above-average availability of good-quality data has historically been an additional selling point to empirical researchers. The paper considers to what extent the latter still holds, and explores a number of additional opportunities and challenges that emerge from the ongoing big data revolution. This is done from five perspectives: retail managers, retailing researchers, public-policy makers, investors, and retailing educators.

Keywords: Retailing; Big data analytics (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (31)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ijrema:v:37:y:2020:i:1:p:3-14

DOI: 10.1016/j.ijresmar.2019.09.001

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