Blockchain meets marketing: from concept to impactful research

Renana Peres, Martin Schreier, David A. Schweidel and Alina Sorescu

International Journal of Research in Marketing, 2025, vol. 42, issue 3, 487-490

Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:eee:ijrema:v:42:y:2025:i:3:p:487-490

DOI: 10.1016/j.ijresmar.2025.06.003

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