The effects of removing gender-based price discrimination on movie demand: Estimates using smartphone location data

Yaxi Jiang

International Journal of Industrial Organization, 2024, vol. 97, issue C

Abstract: Since 2021, an increasing number of movie complex firms in Japan have eliminated long-standing gender-based price discrimination by replacing discounts for only women with discounts for all customers. This study examines the impact of this discount change on movie demand. Using theater-level visit data by gender and a difference-in-differences strategy, I find increased movie demand for both males and females, indicating inter-gender interdependence of movie demand. A profit analysis shows that the average movie theater profit remains at the same level as that before the discount adjustment. Lastly, combining the difference-in-differences estimates with a random utility model reveals that joint movie consumption enhances paired customers' movie-watching utility.

Keywords: Price discrimination; Interdependent demand; GPS data (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:eee:indorg:v:97:y:2024:i:c:s0167718724000687

DOI: 10.1016/j.ijindorg.2024.103113

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