Replicating consumer value scales: A comparative study of EVS and PERVAL at a cultural heritage site

Martina G. Gallarza, Laurent Maubisson and Arnaud Rivière

Journal of Business Research, 2021, vol. 126, issue C, 614-623

Abstract: PERVAL (PERceived VALue) scale has been frequently replicated and adapted in tourism to measure consumer value; however, EVS (Experiential Value Scale) better reflects the experiential nature of tourism consumption. Focusing on a famous cultural heritage site in France (Chambord castle), this research compares PERVAL and EVS by replicating them as concisely as possible. The results of a quantitative survey of 402 visitors show the similarities and dissimilarities between these two scales regarding their psychometric properties, predictive ability, practicality, and actionability. In contrast to a literature review (favoring PERVAL scale for tourism), this research underlines the complementary nature of these two scales and advises researchers to choose a scale in keeping with their focus, because while PERVAL offers a broader view of consumer value, EVS offers a close-up of the experiential aspects.

Keywords: Consumer value; PERVAL; EVS; Tourism (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:126:y:2021:i:c:p:614-623

DOI: 10.1016/j.jbusres.2020.01.070

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