 Using Rasch analysis for scale development and refinement in tourism: Theory and illustrationAnja Hergesell Journal of Business Research, 2022, vol. 142, issue C, 551-561 Abstract: In tourism, scales are commonly developed using Classical Test Theory (CTT), while other fields have progressively adopted alternative psychometric approaches, including the Rasch measurement model, which promise to overcome some of the weaknesses inherent in CTT. This paper provides a comprehensive introduction to Rasch measurement, highlighting the main differences to CTT and outlining the data requirements of the Rasch model. It also presents an application of Rasch analysis using the General Ecological Behavior (GEB) scale as an illustration of a growing area in tourism research. The benefits of the Rasch model for measuring environmental behavior are outlined, and insights from Rasch analysis for scale adaptation specifically to tourism are presented. The GEB scale showed inconsistent use of response options, some item bias across groups of respondents, and response dependence between some items. Opportunities for improving the data fit to the Rasch model and refining the scale are provided. Keywords: Measurement; Rasch model; Rasch analysis; Scale development; Environmental behavior; Tourist behavior (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:142:y:2022:i:c:p:551-561 DOI: 10.1016/j.jbusres.2021.12.063 Access Statistics for this article Journal of Business Research is currently edited by A. G. Woodside More articles in Journal of Business Research from Elsevier |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.