Addressing social concern through business-nonprofit collaboration: Microfoundations of a firm’s dynamic capability for social responsibility

Piotr Wójcik, Krzysztof Obłój and Anthony F. Buono

Journal of Business Research, 2022, vol. 143, issue C, 119-139

Abstract: While there is a widespread view that business-nonprofit collaboration creates the opportunity to effectively address sustainability-related challenges, we still have limited understanding of the mechanisms through which these interorganizational relationships contribute to the creation of social and business value. We address this gap by adopting a profit-based organization's perspective and investigating the microfoundations of the firm’s dynamic capability for social responsibility. Drawing on a case study of a business-nonprofit collaboration, the paper examines how the micro-processes within the firm shaped that interorganizational relationship. We offer a framework that explains how key microfoundations of sensing, seizing, and transforming capabilities are developed and deployed in different stages of the collaboration. We find that this process is built upon a combination of routinized mechanisms and managerial ad-hoc interventions that shape the underlying role that cognition plays in the social issue that began with pure altruism and shifted to instrumental framing over time.

Keywords: Business-nonprofit collaboration; Dynamic capability; Microfoundations; Corporate social responsibility; Social value; Social impact (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:143:y:2022:i:c:p:119-139

DOI: 10.1016/j.jbusres.2022.01.061

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