Toward a new era of cooperation: How industrial digital platforms transform business models in Industry 4.0

Johannes W. Veile, Marie-Christin Schmidt and Kai-Ingo Voigt

Journal of Business Research, 2022, vol. 143, issue C, 387-405

Abstract: Being successfully applied in business-to-consumer industries for quite some time, digital platforms only recently have found their way into the industrial business-to-business world. However, rapid developments, particularly in the context of Industry4.0, have indicated enormous potentials from digital platforms for business models and inter-company relationships – fields of particular importance in industrial marketing. Motivated by a lack of empirical insights and calls from academia and practice, this paper sheds light on how digital platforms change industrial firms’ business models and inter-company relationships. We applied an exploratory case study design and analyzed a unique sample of 11 platform cases from the United States and Germany, differentiating between platform types and roles. The study reveals recurring themes in business model innovation and inter-company relationships. The results were elicited using a quasi-statistical approach, discussed and interpreted against the backdrop of the current state of research on platforms, business models, and industrial marketing.

Keywords: Industry 4.0; Industrial Internet of Things; Digital platforms; Qualitative empirical research; Business model; Cooperation (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (7)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:143:y:2022:i:c:p:387-405

DOI: 10.1016/j.jbusres.2021.11.062

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