The effects of appropriateness of service contact personnel dress on customer expectations of service quality and purchase intention: The moderating influences of involvement and gender

Chris Y. Shao, Julie A. Baker and Judy Wagner

Journal of Business Research, 2004, vol. 57, issue 10, 1164-1176

Date: 2004
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Citations: View citations in EconPapers (35)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:57:y:2004:i:10:p:1164-1176

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