Introduction: Thought leadership in brand management

Colin Jevons, Cleopatra Veloutsou, George Christodoulides and Leslie de Chernatony

Journal of Business Research, 2010, vol. 63, issue 11, 1111-1112

Abstract: This special issue contains eight articles developed from presentations at the fourth annual Thought Leaders' International Conference on Brand Management, held in Birmingham, UK in April 2008. Following a blind reviewing process, 65 papers were accepted and presented at the conference and all authors had the opportunity to revise their papers for possible inclusion in this special issue. A further round of double blind reviewing resulted in the selection of these eight articles. This introduction presents an overview of this thought-leading research into brand management.

Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:63:y:2010:i:11:p:1111-1112

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