Considerations on "Research on non-market actions: A commentary essay"

Zulima Fernández and Belén Usero

Journal of Business Research, 2010, vol. 63, issue 1, 1-2

Abstract: This commentary is in response to the commentary, "Research on Non-Market Actions: A Commentary Essay" [Wang, C-J. Research on Non-Market Actions: A Commentary Essay. J Bus Res (2008)] on the paper, "First come, first served: How market and non-market actions influence pioneer market share" [Usero B, Fernández Z, First come, first served: How market and non-market actions influence pioneer market share. J Bus Res (2008), doi:10.1016/j.jbusres.2008.07.005]. The commentary responds directly to Wang's [Wang, C-J. Research on Non-Market Actions: A Commentary Essay. J Bus Res (2008)] comments and proposes further lines of research that integrate the competitive dynamic approach with studies of non-market actions.

Keywords: Non-market; actions; Pioneer; advantage; Legal; actions (search for similar items in EconPapers)
Date: 2010
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