 The need to touch: Exploring the link between music involvement and tangibility preferenceMaria Ek Styvén Journal of Business Research, 2010, vol. 63, issue 9-10, 1088-1094 Abstract: Amid the increasing consumption of digital music and generally declining sales of recorded music, physical formats persist as the preferred means of storing and listening to music for many consumers. The purpose of this paper is to increase the understanding of the relationship between music involvement and preference for tangible music formats. To achieve this, we test a research model and perform a segmentation analysis based on music involvement. Findings indicate that high music involvement is positively correlated with subjective music knowledge, tangibility preference, and portable player use. Quite naturally, involvement increases music consumption in all formats, including digitized forms, but high involvement appears connected to a perception of tangible records as more valuable. The behavior of highly involved consumers suggests that digital music is not necessarily eradicating physical formats but possibly fulfilling different needs; for example, sampling and complementing vs. collecting and displaying. Keywords: Music; Involvement; Tangibility; Consumer; behavior (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:63:y::i:9-10:p:1088-1094 Access Statistics for this article Journal of Business Research is currently edited by A. G. Woodside More articles in Journal of Business Research from Elsevier |
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