Antecedents and outcomes of strategic thinking

Byeong-Joon Moon

Journal of Business Research, 2013, vol. 66, issue 10, 1698-1708

Abstract: This study focuses on the factors that influence strategic thinking at the organizational level. Based on previous research on strategic thinking in diverse management fields including marketing strategy, strategic management, and human resource management, this research provides a hypothetical model that links the firm's internal and external variables regarding strategic thinking at the organizational level, which in turn links to marketing performance.

Keywords: Strategic thinking; Organizational culture; Organizational structure; Competencies; Market turbulence; Marketing performance (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (12)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:66:y:2013:i:10:p:1698-1708

DOI: 10.1016/j.jbusres.2012.11.006

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