CSR practices and consumer perceptions

Magdalena Öberseder, Bodo B. Schlegelmilch and Patrick E. Murphy

Journal of Business Research, 2013, vol. 66, issue 10, 1839-1851

Abstract: In the face of growing worldwide interest in corporate social responsibility (CSR), this paper explores corporate practices and consumer perceptions related to CSR. Based on literature and qualitative data from interviews with managers and consumers, a conceptualization of corporate practice and consumers' perceptions of CSR is developed. More specifically, the paper offers a grounded theory of CSR domains that explains how corporations and consumers view CSR by explicating both for whom and for what corporations are held responsible. Furthermore, two tripartite classifications of corporate stages of CSR development and corresponding consumers' perceptions are presented. The conclusion contains a comparison of corporate and consumer perceptions and draws implications for marketing practice and future research.

Keywords: Corporate social responsibility; Consumer behavior; Corporate ethics; Qualitative research (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (99)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:66:y:2013:i:10:p:1839-1851

DOI: 10.1016/j.jbusres.2013.02.005

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