The moderating role of managerial ties in market orientation and innovation: An Asian perspective

Cheng Lu Wang and Henry F.L. Chung

Journal of Business Research, 2013, vol. 66, issue 12, 2431-2437

Abstract: This empirical study contributes to the extant literature by investigating the relations among market orientation, managerial ties and innovation simultaneously and interactively, from an Asian perspective. Our findings reveal that customer orientation and interfunctional coordination have a positive impact on innovation. Moreover, managerial ties play a moderation role in the market orientation–innovation linkage. Business ties enhance the relation between customer orientation and interfunctional coordination and innovation. On the other hand, business ties and competitor orientation have a negative interaction effect on innovation. In addition, political ties also dampen the relation between interfunctional coordination and innovation. Such results add new insights to the extant literature and provide implications for future research and marketing practices in Asia.

Keywords: Market orientation; Innovation; Business ties; Political ties; Asia (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (39)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:66:y:2013:i:12:p:2431-2437

DOI: 10.1016/j.jbusres.2013.05.031

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