What drives content creation behavior on SNSs? A commitment perspective

Aihui Chen, Yaobin Lu, Bin Wang, Ling Zhao and Ming Li

Journal of Business Research, 2013, vol. 66, issue 12, 2529-2535

Abstract: We investigate the mind-sets driving users' content creation behavior on social network sites (SNSs) and antecedents of these mind-sets. The results of our survey of 1242 Renren users in China indicated that affective and continuance commitments are the main drivers of users' content creation behaviors on SNSs, while normative commitment has little influence on content creation behaviors. Further, informational support and emotional support from the social support perspective, reputational capital and relational capital from the sunk cost theory, subjective norm and perceived critical mass from the social influence perspective perform well as antecedents of affective, continuance, and normative commitment, respectively.

Keywords: Social network site; Content creation; Commitment; Social support; Sunk cost; Social influence (search for similar items in EconPapers)
Date: 2013
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (10)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:66:y:2013:i:12:p:2529-2535

DOI: 10.1016/j.jbusres.2013.05.045

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