Perceptions about ethics institutionalization and quality of work life: Thai versus American marketing managers

Janet K.M. Marta, Anusorn Singhapakdi, Dong-Jin Lee, M. Joseph Sirgy, Kalayanee Koonmee and Busaya Virakul

Journal of Business Research, 2013, vol. 66, issue 3, 381-389

Abstract: Previous research suggests that ethics institutionalization positively influences quality of work life (QWL). This study hypothesizes that the effect of ethics institutionalization on QWL is stronger for Thai than U.S. managers, because the Thai culture is collectivistic, whereas the U.S. culture is individualistic. Survey data were collected from Thailand from a sample of marketing managers of Thai companies listed on the Stock Exchange of Thailand (SET). The U.S. data involved a sample of U.S. members of the American Marketing Association. The results provide partial support for the hypotheses.

Keywords: Ethics institutionalization; Quality of work life; Cross-cultural studies; Thailand; United States (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (11)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:66:y:2013:i:3:p:381-389

DOI: 10.1016/j.jbusres.2011.08.019

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