Agora Magazine speaks Spanish

Nunzia Auletta

Journal of Business Research, 2015, vol. 68, issue 12, 2527-2539

Abstract: Agora Magazine is an online newspaper founded in 2007 in Italy. It followed the concept of citizen media with the direct participation of a network of collaborators from all Italian regions. The unique positioning of the medium was focused on its original contents, as it became one of the 20 most read online media in Italy. In 2010, Umberto Calabrese, Agora Magazine's editor moved to Latin America and started the Spanish edition targeting both the Latin American audience and the Italian audience living in the region. By 2012, a changing online media environment, along with technological and financial challenges called for a major revision of the venture business models to envisioning Agora Magazine as a growing and sustainable business.

Keywords: Entrepreneurship; Business models; Internationalization strategy; Online media industry (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:68:y:2015:i:12:p:2527-2539

DOI: 10.1016/j.jbusres.2015.06.028

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