The role of retail price image in a multi-country context: France and the USA

Barry J. Babin, Adilson Borges and Kevin James

Journal of Business Research, 2016, vol. 69, issue 3, 1074-1081

Abstract: This research examines the way retail price image develops and produces marketing outcomes in two nations that contrast in both cultural profile and market characteristics. Key Individual difference constructs include sugrophobia and risk aversion. Multi-group SEM analysis compares French and US respondents to allow an assessment of two competing theoretical explanations. The results prove somewhat surprising in that individual difference characteristics related to uncertainty avoidance are diagnostic for US respondents while price image plays a more important explanatory role in France. This pattern of results supports a theoretical conceptualization based on the retail competitive structure rather than one based solely on cultural differences.

Keywords: Culture; France; Image; Retailing; USA (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (9)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0148296315003720
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:69:y:2016:i:3:p:1074-1081

DOI: 10.1016/j.jbusres.2015.08.023

Access Statistics for this article

Journal of Business Research is currently edited by A. G. Woodside

More articles in Journal of Business Research from Elsevier
Bibliographic data for series maintained by Catherine Liu ().