WOM antecedents in backpacker travelers

Sandra Alves, José Luís Abrantes, Maria José Antunes, Cláudia Seabra and Ram Herstein

Journal of Business Research, 2016, vol. 69, issue 5, 1851-1856

Abstract: This study examines the antecedents of Word-of-Mouth (WOM) message content (MC) of backpackers' travelers. How travel motivation, the sense of belonging, social interaction places and cultural activities influence WOM-MC in the case of backpacker travelers. The study tests a model empirically using a survey of 656 backpackers from 75 different countries.

Keywords: Backpackers; Word-of-Mouth; Social interaction; Motivations; Sense of belonging (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:69:y:2016:i:5:p:1851-1856

DOI: 10.1016/j.jbusres.2015.10.068

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