New statistical analysis in marketing research with fuzzy data

Hsin-Cheng Lin, Chen-Song Wang, Juei Chao Chen and Berlin Wu

Journal of Business Research, 2016, vol. 69, issue 6, 2176-2181

Abstract: This research proposes new statistical methods for marketing research and decision making. The study employs a soft computing technique and a new statistical tool to evaluate people's thinking. Because the classical measurement system has difficulties in dealing with the non-real valued information, the study aims to find an appropriate measurement system to overcome this problem. The main idea is to decompose the data into a two-dimensional type, centroid and its length (area). The two-dimensional questionnaires this study proposes help reaching market information.

Keywords: Decision making; Fuzzy statistics; Fuzzy data; Marketing research (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:69:y:2016:i:6:p:2176-2181

DOI: 10.1016/j.jbusres.2015.12.026

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