A fit perspective approach in linking corporate image and intention-to-apply

Yu-Chen Wei, Chao-Ching Chang, Liang-Yang Lin and Shih-Chen Liang

Journal of Business Research, 2016, vol. 69, issue 6, 2220-2225

Abstract: Marketing principles not only attract consumers but also recruit talented people. This study applies person-organization fit to examine the relationship between an organization's corporate image and a job seeker's intention-to-apply. This study further explores how recruitment messages affect the relationship between corporate image and person-organization fit. The study focuses on human resources management positions and uses the information of real job openings from 28 companies as the research data. The research follows a formal encoding procedure for the recruitment messages and job advertisements as well as the completion of a survey; this study yields 1568 observation samples for analysis. The results from hierarchical linear modeling and the fuzzy-set qualitative comparative analysis show that (1) corporate image relates positively to both intention-to-apply and person-organization fit, (2) person-organization fit fully mediates the relationship between corporate image and intention-to-apply, and (3) comprehensive recruitment messages strengthen the positive relationship between corporate image and person-organization fit.

Keywords: Corporate image; Intention-to-apply; Person-organization fit; Recruitment messages (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:69:y:2016:i:6:p:2220-2225

DOI: 10.1016/j.jbusres.2015.12.033

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