How do creative genres emerge? The case of the Australian wine industry

Grégoire Croidieu, Charles-Clemens Rüling and Amélie Boutinot

Journal of Business Research, 2016, vol. 69, issue 7, 2334-2342

Abstract: The present paper examines how a new, creative genre emerges out of a commodity-based industry. Building on the genre-emergence literature, the paper analyzes the Australian wine industry since the 1950s. Based on content analysis of a wide variety of sources, the study identifies four mechanisms that account for creative-genre emergence: shifting and layering of metrics, analogies with established creative industries and practices, resonance with society-level logics, and personification. The results contribute to the genre-emergence and creative-industries literatures.

Keywords: Genre emergence; Boundary formation; Creative industries; Production-of-culture perspective; Australian wine (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (6)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:69:y:2016:i:7:p:2334-2342

DOI: 10.1016/j.jbusres.2015.10.002

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