Determining the impact of internet channel use on a customer's lifetime

Martin Boehm

Journal of Interactive Marketing, 2008, vol. 22, issue 3, 2-22

Abstract: In light of mature markets and increasing competitive pressure, retaining the existing customer base becomes crucial for the future success of a firm. As a consequence, firms are increasingly interested in understanding the factors influencing and driving customer retention. One factor that is hypothesized to have an impact on customer retention is the growing use of the Internet channel. Firms are interested in understanding whether and how the Internet use induces a change in customer retention.

Date: 2008
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Citations: View citations in EconPapers (7)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joinma:v:22:y:2008:i:3:p:2-22

DOI: 10.1002/dir.20114

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