Information Privacy Research: Framework for Integrating Multiple Publics, Information Channels, and Responses

James W. Peltier, George R. Milne and Joseph E. Phelps

Journal of Interactive Marketing, 2009, vol. 23, issue 2, 191-205

Abstract: This article puts forth a framework for understanding critical consumer information privacy issues in direct and interactive marketing that consists of three broad dimensions: (1) multiple publics, (2) information channel developments, and (3) the publics' responses to privacy actions. Within this structure, the authors review and integrate existing research and issues, and identify an agenda for future research.

Date: 2009
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Citations: View citations in EconPapers (19)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joinma:v:23:y:2009:i:2:p:191-205

DOI: 10.1016/j.intmar.2009.02.007

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