The clothes make the man: The relation of sociocultural factors and sexual orientation to appearance and product involvement

Jessica Strubel and Trent A. Petrie

Journal of Retailing and Consumer Services, 2016, vol. 33, issue C, 1-7

Abstract: In a sample of 730 men, using hierarchical regression, we examined the relation of appearance orientation, body satisfaction, internalization, perceived pressures to be lean and muscular, and sexual orientation to the importance men place in apparel and grooming products. Although investment in appearance was the strongest predictor for both product categories, internalization, body satisfaction, pressures about leanness and muscularity, and sexual orientation also were related, explaining 30–39% of the variance. Thus, men may use such appearance-enhancing products as a result of sociocultural factors but also to meet internalized societal ideals about attractiveness.

Keywords: Body satisfaction; Grooming products; Apparel; Sexuality; Men; Product involvement (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (7)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0969698916301916
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:33:y:2016:i:c:p:1-7

DOI: 10.1016/j.jretconser.2016.07.015

Access Statistics for this article

Journal of Retailing and Consumer Services is currently edited by Harry Timmermans

More articles in Journal of Retailing and Consumer Services from Elsevier
Bibliographic data for series maintained by Catherine Liu ().